JobExpo.ma: from event-led revenue to platform subscriptions

Recruitment platform evolving from event-led traction toward recurring employer subscriptions. Visual: JobExpo.ma.

Recruitment platform

JobExpo.ma: from event-led revenue to platform subscriptions

JobExpo.ma is Morocco's largest recruitment platform. The product evolved so the business could move beyond one-off, event-driven revenue toward recurring revenue through employer subscriptions and ongoing platform use, with AI-assisted CV parsing, job matching, and automation around the hiring cycle.

Best Fit

Recruitment brands, talent platforms, and event-to-SaaS operators in MENA

Timeline

Continuous delivery: platform scale, then recurring-revenue positioning

Tools & stack

Next.js • React • Prisma • Automation pipelines • AI-assisted matching

Challenge

Revenue was heavily tied to episodic events instead of predictable, recurring platform income.
High-volume hiring still required strong tooling for sourcing, screening, and follow-through.
The team needed one production system that could support B2B and B2C flows at scale.

Solution Delivered

Scaled a full recruitment platform (Next.js, React, Prisma) with structured pipelines and AI-assisted matching.
Aligned product packaging with subscription-style employer use, not only campaign or event peaks.
Automated repetitive recruiter work and kept pipeline and reporting consistent end to end.

Operational Outcomes

Clearer path from event traction to ongoing platform subscription and employer retention.
Less manual glue work in day-to-day recruitment handling through automation and matching.
One place for sourcing, pipeline tracking, and follow-up instead of disconnected tools.

Evidence and Credibility

JobExpo.ma: production recruitment platform; AI-assisted CV parsing and job matching; B2B and B2C hiring flows.
Shipped on Next.js, React, and Prisma: automation around the hiring cycle, events touchpoints, and employer subscription-style use on the same product.

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